what is bancassurance

Bancassurance is like the ugly stepsister of insurance. It’s a combination of banking and insurance services. Basically, banks are offering insurance services to their customers, so you don’t have to go to a separate insurance company. It’s like killing two birds with one stone. It’s convenient, but not necessarily the best deal – kinda like getting your groceries at the gas station. Here’s some more info: Bancassurance is a $300 billion market that’s growing at an annual rate of 10%. And if you thought this was a new concept, think again – it’s been around since the 1920s! Fun fact: Bancassurance is popular in Europe, but not so much in the US.