what are OKRs

OKRs stand for Objectives and Key Results. They are like goals for a company or individual. Objectives are general statements about what someone is trying to achieve, and Key Results are specific metrics that will help you measure if you are reaching those objectives. For example, an objective could be “improve customer satisfaction” and a Key Result could be “increase customer satisfaction ratings by 10% this quarter.” Analogies can help too. Think of OKRs like a recipe. The objective is like the recipe title, like “chocolate chip cookies,” and the Key Results are like the ingredients, like “1 cup of sugar” and “2 cups of flour.” You need both pieces to make the recipe come out right. Fun fact: OKRs were first used at Intel in the 1970s, and since then they’ve been adopted by lots of big companies like Google and Netflix.