Was ist SEO

SEO stands for Search Engine Optimization and is the practice of optimizing a website to increase its visibility on search engine results pages (SERPs). It is a form of digital marketing that is used to help increase website traffic from search engines such as Google, Yahoo, and Bing. SEO includes optimizing content, website structure, website architecture, and other aspects of the website that can affect the way search engines rank and index the website. The goal of SEO is to make sure that your website appears as high as possible on the results page when someone searches for a keyword or phrase related to your business. The higher your website appears on the search engine results page, the more likely it is that people will click it and visit your website. To do this, SEO uses techniques such as keyword research, link building, and content optimization. An example of SEO in action would be if you had an online store that sold shoes. You would want to include keywords such as “shoes,” “sneakers,” and “running shoes” on your website so that when people search for these terms, your website would come up in the search results. You would also want to make sure that your website was optimized for mobile devices and had a good structure and user experience. According to a study from BrightEdge, organic search drives 51% of all website traffic, making SEO one of the most important aspects of digital marketing. This means that if you want to increase your website’s visibility and attract more customers, investing in SEO is a great way to do it. Fun Fact: The term “SEO” was first used in 1997 by John Audette in a press release.