Strategic fit

“Strategic fit” means that two things work well together because they match up in a smart and effective way. For example, if you are playing a puzzle game and all the pieces fit together perfectly, that is a strategic fit. An example of strategic fit in business is when a company decides to merge with another company because they have similar goals and values. This can help both companies work better together and be more successful. A verifiable fact is that according to a study by McKinsey, companies that focus on strategic fit when making decisions are more likely to be successful and see growth in their business. In simple terms, strategic fit is like putting together a puzzle where all the pieces fit perfectly to create a complete picture.