stakeholder engagement

Stakeholder engagement is when a company or organization tries to get people to care about their goals…even though they probably don’t. It’s like when your mom asks you to help her clean the kitchen, but you don’t really want to. It usually happens when companies want to promote their products or services, but they don’t want to talk directly to the customer. Instead, they engage with people who can influence their target audience, like celebrities, political leaders, or influencers on social media. Here’s a fun fact: companies spend an incredible amount of money on stakeholder engagement every year. For example, in 2019, the world’s largest tech companies spent an estimated 230 billion dollars on marketing and advertising. That’s almost as much as the United States government spends on defense.