Really Dumb



Ah yes, the big bad bane of the modern website, SEO. SEO stands for Search Engine Optimization, and it is the means by which a website can become more visible to search engines and, by extension, to people looking for content. In other words, it’s the magical formula that makes a website rank higher in search results, and therefore make more money. All the cool kids are doing it! SEO involves a range of tasks, from optimizing content for keywords to creating backlinks, which are links to your website from other websites. It’s a bit like a popularity contest – the more links and keywords you have, the higher you’ll rank. The process isn’t easy, and it can often take months to see results. In terms of stats, SEO is estimated to make up about 20% of the total cost of running a website. Additionally, nearly 75% of search engine users never scroll past the first page of search results. Finally, the most fun fact of all – the most popular SEO tool is called “Yoast SEO”.