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SEO stands for Search Engine Optimization. It is the process of making your website easier for people to find when they search for something online. Imagine a giant library filled with books. SEO is like organizing the books so that people can find what they’re looking for quickly and easily. For example, if someone searches for “dog toys” they will be able to see websites that have information about dog toys. This is because the website has optimized the content to rank higher in the search engine. You can also optimize your website by adding keywords and meta tags. Keywords are words that are relevant to your website and help search engines understand what your website is about. Meta tags are words that describe your website and help search engines decide if your website is a good match for someone’s search. Fun Fact: SEO is the most cost effective form of digital marketing!