SEO

SEO stands for “Search Engine Optimization.” It’s when people use certain words and phrases on a website (or in a blog or article) that will help them show up in a search engine like Google. For example, let’s say you own a pet store. You want people to find your store when they search “pet store near me.” So you’ll use words and phrases like “pet store,” “puppies,” “kittens,” “pet supplies,” “local pet store,” and so on throughout your website. That way, when someone searches “pet store near me,” your store will show up in the search results. SEO can be a great way to increase traffic to your website or blog, because the more people who visit, the more likely you are to get customers. In fact, according to one study, businesses who use SEO can get an average of 14.6% more organic traffic than those who don’t. Here’s an analogy to help you better understand SEO: think of a search engine like a library. When you go to a library, you have to know the name of the book you’re looking for in order to find it. SEO is like the title of the book—it helps the search engine know which results to show you. Fun Fact: Google processes over 40,000 search queries every second!