Sales Funnel

A sales funnel is a way of visualizing how a customer moves through the steps of becoming a paying customer. It is a term used to describe a customer’s journey through the stages of awareness, consideration, and decision-making. For example, a customer may start off by becoming aware of your product or service, then they might consider the different options available, and finally they may decide to purchase your product. To help visualize this process, imagine a funnel. At the top of the funnel, there are many potential customers, but as they move down the funnel, the number of people decreases as they become more interested in what you offer. According to research, 95% of website visitors don’t buy anything on their first visit. This means that it’s important to create a sales funnel that guides people through the process of becoming a customer. One way to do this is by creating content that helps educate people about your product or service, and then offering them an incentive, like a discount or free trial, to move them further down the funnel. Fun Fact: The concept of a sales funnel was first introduced by marketing pioneer, E. St. Elmo Lewis, in 1898.