Risk Management in Traffic Arbitrage


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Risk Management in Traffic Arbitrage
Sure! Risk management in traffic arbitrage means making sure you are careful with the way you buy and sell online traffic for affiliate marketing. For example, in Pay Per Click (PPC) affiliate marketing, you pay for each click on your ad. So, you need to manage the risk of spending too much money on clicks that don’t bring in enough sales to make a profit. One way to manage this risk is to track which keywords are bringing in the most clicks and sales, and focus on those. In Pay Per Sale (PPS) affiliate marketing, you only pay when someone actually makes a purchase through your link. So, the risk here is that you might not make enough sales to cover the cost of buying traffic. To manage this risk, you can test different ad campaigns to see which ones are most effective at converting clicks into sales. A verifiable fact is that according to a study by eMarketer, global affiliate marketing spending is projected to reach $6.8 billion by 2020. Overall, risk management in traffic arbitrage is all about being smart with your money and making sure you are getting the most out of your online advertising efforts.