omnichannel in pharma

Omnichannel in pharma is just a fancy way of saying that drug companies are using multiple channels to reach customers. It’s like a kid in the candy store with all the possibilities: email, text messages, direct mail, social media, advertising, and more. The idea is to get your product in front of customers no matter how they prefer to shop. Here’s a fun fact: According to a 2018 study, omnichannel marketing results in an average of 81 percent higher purchase rates than single-channel campaigns. Now that’s sweet!