Explain the concept of personalization. Is it helping the media producers or the consumers. Discuss.

Personalization means making something specific to an individual’s preferences or needs. For example, when you watch a show on Netflix and it recommends other shows based on what you’ve watched before, that’s personalization. Personalization in media can be helpful for both producers and consumers. For producers, it can help them target their audience better and create content that is more appealing to them. This can lead to higher viewership and more engagement with their content. For consumers, personalization can make their media experience more enjoyable and tailored to their interests. One verifiable fact is that according to a study by Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. An analogy to help understand personalization is like going to a restaurant and the waiter already knows your favorite dish and brings it to you without you having to ask. This makes your dining experience more enjoyable and personalized to your taste. In conclusion, while personalization can benefit both media producers and consumers, it is ultimately about creating a more tailored and engaging experience for the audience.