Email Marketing in Traffic Arbitrage


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Email Marketing in Traffic Arbitrage
Email marketing in traffic arbitrage refers to the practice of using email campaigns to drive traffic to affiliate marketing offers in a cost-effective way. In the world of online traffic arbitrage, there are different payment models such as pay-per-sale (PPS), pay-per-lead (PPL), and pay-per-click (PPC). For example, let’s say you are promoting a fitness product as an affiliate marketer using a PPS model. You can create an email campaign to promote the product to your email list and earn a commission for every sale made through your referral link. According to a study by DMA, email marketing has an average return on investment of $42 for every $1 spent, making it a highly effective marketing channel for driving traffic to affiliate offers. In traffic arbitrage, email marketing can be compared to a powerful engine driving traffic to your affiliate offers. Just like a car needs fuel to run, email campaigns provide the necessary fuel to generate sales and leads for your affiliate marketing business. One verifiable fact is that 81% of small businesses rely on email as their primary customer acquisition channel (Emarsys, 2018), highlighting the importance of email marketing in driving traffic and generating revenue in online affiliate marketing.