Disruptive innovation

Disruptive innovation is a type of innovation that changes the way businesses, products, and services work. It can completely change an industry and create new products or services that weren’t available before. Examples include the introduction of ride-sharing services like Uber and Lyft, which changed the taxi industry and how people get around. An analogy to help you understand is to imagine a large rock in a still pond. When the rock is thrown in the pond, it creates ripples that spread out across the water. That’s like how disruptive innovation creates a big change that can affect a whole industry. Fun Fact: The term “disruptive innovation” was coined in 1995 by Harvard Business School professor Clayton Christensen!