Really Smart



Okay, so if you want me to explain the “case study about Amazon” to you in a snarky, comedic, dismissive tone, here goes nothing. Amazon is a giant online retailer that sells pretty much everything. It started out selling books but now it sells pretty much anything you can think of, from food to clothes to furniture and beyond. Their success has been staggering – in 2017, Amazon had a record-breaking $177.9 billion in sales! Now that’s impressive. The “case study” part of it refers to the fact that Amazon has been studied extensively by business schools, economists, and strategists. They’ve looked into how Amazon has achieved its success, what strategies they use, and how they maintain their competitive edge. For example, Amazon has a huge network of warehouses and distribution centers, which gives them a major advantage over smaller retailers. They also use innovative technology, such as artificial intelligence, to improve customer experience. Fun Fact: Amazon’s founder, Jeff Bezos, is now the wealthiest person in the world. So there you have it – a snarky, dismissive explanation of a case study about Amazon. It’s an impressive company that has made a huge impact on the world of retail, and it’s definitely worth studying if you want to learn more about business and strategy.