Basics of PPC Affiliate Marketing

PPC affiliate marketing is like setting up a lemonade stand on a busy street. You pay someone to bring people to your stand (PPC), and you only pay them when someone buys a cup of lemonade (PPL) or clicks on your stand (PPS). For example, let’s say you pay your friend 10 cents for every person they bring to your stand. If they bring 100 people, you would pay them $10. But if only 10 of those people buy a cup of lemonade, you would make $10 from those sales. This is how PPL and PPC affiliate marketing works. One verifiable fact is that on average, businesses make $2 in revenue for every $1 they spend on Google Ads, which is a form of PPC advertising. This shows how effective PPC can be in driving traffic and generating sales.