account-based marketing for SaaS

Account-based marketing for SaaS is like trying to get a date for the prom. You need to work hard to make sure you stand out from all the other people who are vying for the same person’s attention. It’s like trying to market your SaaS product to a specific group of people or accounts who have a need for it. You need to focus your efforts on those accounts and create custom content tailored specifically to them in order to get their attention and hopefully, their business. For example, if you’re targeting a big accounting firm, you might create content that talks about the benefits of using your SaaS product in the accounting world. Fun fact: Account-based marketing is a relatively new concept, but it’s grown in popularity in the last few years.